"At SBLA, our mission is to deliver products that are based on science and technology and truly make a difference in everyday lives in women and men from the comfort of their own homes. The SBLA Beauty brand maintains a unique position with consumers that want to feel their best without invasive procedures, pain, or downtime. We understand and maintain perspective and respect for aging beautifully and are dedicated to providing real solutions backed by science."
- Randi Shinder
During the quarantine period of the pandemic, Christie was introduced to the SBLA Sculpting Wands and, based on the results she saw with her own eyes, decided to contact the company. From there, a true partnership was born. It was important to Christie to be part of a company led by women. Christie became an owner in SBLA Beauty, works directly with Randi and acts as Brand Ambassador and spokesperson.
Randi Shinder, Founder and CEO
Randi entered the beauty industry In 2002, launching her first brand "Clean", which garnered significant media and industry and celebrity attention. Shinder then partnered with Jessica Simpson to create "Dessert Beauty" with multi-sensory beauty products in both the prestige and mass markets.
Shinder became interested in clinical skincare and introduced the first-ever lip plumper "LipFusion", which sold 3.2 million units at Sephora its first nine months of business. Based on the success of Lip Fusion, Fusion Beauty was created to offer scientific-based brand extensions. Fusion Beauty was the first brand to exceed 50 million in sales at Sephora in the USA.
Randi sold a majority of the brands' equity in 2006, and the brands were combined to create Fusion Brands Inc., which Randi led as CEO and President until her departure in 2009 when she sold her remaining equity.
Randi Shinder is the recipient of various industry awards and recognition, including CEW, WWD Beauty Biz, Fashion Institute Rising Star, Cosmopolitan Fearless Female, and the prestigious Ernst & Young Entrepreneur of The Year, among others.
Randi has created new categories within the beauty industry and is known for her passion and desire to find and fill the voids with science-based products and innovation. Randi Shinder has remained a leading contributor and disruptor throughout her career in the beauty industry.
Christie Brinkley, Partner and Brand Ambassador
Christie Brinkley, iconic super model, actress, and entrepreneur, gained worldwide fame with her appearances in the late 1970s Sports Illustrated Swimsuit Issues, ultimately appearing on an unprecedented three consecutive covers starting in 1979. She spent 25 years as the face of CoverGirl, and has appeared on over 500 magazine covers.
Brinkley went on to work as an actress, illustrator, television personality, photographer, writer, designer, activist for human and animal rights, and the environment.
The legendary supermodel, who has paved her own path in the beauty and lifestyle industry, immediately connected with the vision of SBLA Beauty and the efficacy of the products. In her new role as owner and brand ambassador of SBLA, Brinkley offers a personal perspective of the market together with CEO Randi Shinder and collaborates on new product innovations.