We aim to further build the world-wide ICAN reputation as a powerful manufacturing and marketing brand which is known for certified, state-of-the-art carbon wheelsets. And we launched the TRIAERO brand in 2017, to specialize in carbon frames. ICAN remains a separate brand, dedicated to wheels. We intend to build these brands much further, and go far beyond our already-excellent service delivery and customer satisfaction ratings.
Our values and ambitions
These are expressed in the company motto: Quality first, prestige highest. ICAN and TRIAERO are committed to the best available materials and manufacturing methods. We are aiming for a position as iconic brands respected by cyclists everywhere as a top producer of carbon cycling equipment.